QR codes: what are they and how do they work?
QR codes (Quick Response Codes) are two-dimensional barcodes that allow quick access to information via a smartphone or tablet. They became popular due to their ability to store more data than traditional barcodes and the speed of scanning.
A QR code contains textual or numerical information, such as website URLs, contact details, social media links, or even coupons. To scan a QR code, simply open the camera on your mobile device or use a dedicated app.
Benefits of Using QR Codes:
- Quick access to digital information.
- Convenience for marketing and advertising.
- Increased interaction with customers via mobile devices.
- Simplification of payment and verification processes.
QR codes are widely used in business to enhance communication efficiency, as well as in areas where it's important to quickly provide information, such as in the restaurant industry, at exhibitions, or in marketing campaigns.
Using QR codes on websites can improve the user experience and increase visitor engagement.